Welcome Passport Merchants

In 2015 Woodinville Wine Country was looking for a way to help their membership market their wineries, breweries and distilleries to a new audience and help them generate new customers for their products and experiences. Sold through participating Costco locations, the Passport to Taste, now in its fifth year, has grown in popularity and is now expanding to additional markets to help to bring new customers to tasting rooms year-round. Through this program, we are bringing wine consumer to wineries that are unique and off the beaten path, funding local wine associations promotions and events, and ultimately building a bigger, stronger community. Additionally, when consumers activate their Passport, we are gathering information to build an Association email list for marketing/communication.

Participating in the Passport to Taste program will:

  • Drive new customer traffic to your tasting room
  • Build a bigger, stronger sense of community among tasting rooms
  • Bring more consumers to smaller beverage makers off the beaten path
  • Capture valuable contact and demographic data for your targeted marketing programs
  • Create opportunities to convert more visitors into club members and long-term customers

Passport has been a great way of getting the word out about us and getting folks to try our wines. We are in the warehouse district and some folks never knew it even existed until Passport.

Lisa Packer

Owner & Winemaker, Warr-King Wines